At Gulf Glass, teams of contestants attempt to break through attack resistant high-security glass




The warning “Handle with care: fragile glass” might become a thing of the past at Gulf Glass 2019.

Middle East’s largest event dedicated to the glass industry is disrupting the old notion of glass being a fragile material at its GlassSMASH challenge this year. From 24 to 26 September at the Dubai World Trade Centre, visitors test firsthand the strength of an attack resistant high-security glass by Vetrotech Saint-Gobain: VETROGARD.

Teams of contestants are presented with a clean slate of VETROGARD glass along with tools to attempt breaking through the glass. After 20 tries each, a glass expert from Vetrotech Saint-Gobain measures the impact created on the glass to declare a winner.

Anoop Sreekumar, Specification Manager- Middle East Markets at Saint-Gobain, said:

"Vetrogard Attack, the glass we are presenting at the GlassSMASH challenge, is a laminated attack-resistant glass solution. It consists of a multi-layer lamination of various interlayer films and glass panes resisting manual attacks, forced intrusion and escape."

Vetrogard is developed and manufactured by Vetrotech Saint-Gobain, a business unit within the Saint-Gobain organization focusing on developing high performance and security glazing solutions.The glass is certified to EN 356- Glass in building, security glazing, testing and classification of resistance against manual attack.

Gulf Glass, the region's largest glass event, is co-located with Windows, Doors & Facades Event, Middle East's most important event for the windows, doors and facades industries.

Organised by dmg events, Gulf Glass and Windows, Doors & Facades Event are sponsored by Schüco, Reynaers, Mountain Glass, Glass Source, AGC Obeikan, Dow, Advenira, Thomas Bell-Wright International Consultants, Vetrotech Saint-Gobain and Dubai Creative Group.

The events, which will return in 2021, are free to attend, and run from 10:00 am to 7:00 pm daily, from 24 to 26 September at the Dubai World Trade Centre, Sheikh Maktoum and Sheikh Rashid Halls.

To know more about Gulf Glass, visit

Media Contact:

Jessica Scopacasa
Jessica Scopacasa Senior Public Relations Manager, dmg events


About Gulf Glass

The upcoming edition of Gulf Glass will take place in 2021.

Gulf Glass is the largest Flat & Container Glass event in the Middle East.

The trade fair is an unmissable one stop shop for all things glass: it hosts 170+ suppliers of finished products, glass production technology and machinery, glass processing & finishing solutions, measurement, testing & control technology, tools, replacements and spare parts, as well as auxiliary equipment and fitting.

Beyond discovering the latest glass solutions and technologies for the Middle East market, visitors can gain competitive advantage and a wealth of knowledge by attending the wide CPD-certified educational sessions offered for free at the event. These focus on challenges in selecting the right glass solutions, managing the aesthetic of glass architecture, latest trends in the use of BIPV glass, energy saving solutions for the glass industry, and advances in smart glass and smart tinting technologies.

Gulf Glass 2019 hosted the first GlassSMASH Challenge powered by Vetrotech Saint-Gobain. Here, visitors competed with other teams to test the strength of the VETROGARD, an attack-resistant high-security glass, by attempting to break through it.

Organised every two years by dmg events, Gulf Glass is co-located with the Windows, Doors and Facades Event, bringing even more decision makers from the glass community together under one roof. 

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT,, one of the largest media companies in the United Kingdom.